Everything about Jewellery

Whether you’re a fashion retailer, an e-tailer, an eBay seller, or you simply want to earn some extra income selling costume jewelry, the key to success is finding great wholesale jewelry from a costume jewelry supplier. Finding high quality wholesale fashion jewelry can be an elusive quest, though, so here are five tips to get you started.1. When it comes to wholesale jewelry, import is king. Almost all fashion jewelry is imported, so you need to find a costume jewelry supplier that obtains jewelry from around the globe. The more sources of jewelry the supplier has, the more likely it is that you’ll be able to find the variety of pieces you need at bargain prices. In addition, you’ll be assured of a steady stream of new pieces and your ability to obtain the wholesale jewelry you need won’t be hampered by world events that negatively impact those wholesalers with only one supply chain. 2. Find a jewelry trend spotter.Unless you’re steeped in the world of fashion, you won’t be exposed to the nuances of seasonal jewelry trends. A good wholesale jewelry store will do your homework for you, and offer pieces that reflect the latest trends in jewelry design. You don’t want to be stuck with chunky necklaces when fine filigree is in fashion, but you want to make sure you have enough hoop earrings when they hit the fashion runways. 3. Don’t forget the classics.Although it’s important to have a variety of trendy pieces, a good wholesale costume jewelry supplier will also carry the classics, like sterling silver, cubic zirconia, Swarovski crystal, and semi-precious stone jewelry. Unless you specialize in being fashion forward, more traditional pieces are staples that will sell year-round. 4. Look for breadth and depth.Accessories consist of more than earrings, bracelets, and necklaces, so your wholesale jewelry supplier should carry a wide variety of pieces. Anklets and toe rings are must-haves, but so are body jewelry, cell phone jewelry, hair accessories, key chain charms, and bejeweled belts. 5. Look for minimums, shipping, and customer satisfaction.When you’re shopping for wholesale jewelry, find a costume jewelry supplier that has a reasonable minimum purchase. You may not be able to – or want to – commit to investing a significant sum of money in fashion jewelry. An online wholesale jewelry store, for example, may only have a fifty-dollar minimum order, which is a perfect place to start. In addition, it’s important that the supplier you select has the merchandise in stock, rather than forcing you to wait until they receive their jewelry import. Look for a company that ships on the same business day or by the next business day at the latest. Finally, one of the best ways to judge a wholesale jewelry supplier is by their commitment to customer satisfaction. The supplier should be able to provide you with testimonials, and attest to the importance of customer satisfaction to their business.

For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones.  They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers.  The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.This monopoly of knowledge went hand in hand with the monopoly of supply.  The only way you could purchase a diamond or precious gemstone was to buy in a jewelry store.  The prices were artificially high with markups of 100% to 300% of wholesale costs.  The factors that differentiated stores included the ornate decorations, the fancy display cases, and elaborate storefronts.  Life was simple and very profitable for the jeweler.  The shopper came in, the jeweler said this is what you should buy, and the shopper paid the price because they had no other options.  Can you recall any poor jewelers before the millennium change in the year 2000?It was about this time that the most feared word in the jeweler’s vocabulary began to change the industry forever. That word was Internet.  Suddenly there were competitors springing up who could supply diamonds and jewelry delivered to your door, often at prices lower than could support the high overhead of the jewelry store.  However, the greatest fear was that the hidden knowledge of diamonds and precious gemstones was available to any shopper who wanted to spend a little time researching online.The jeweler of the past said here is what I have and which one do you want to buy?  Then came the knowledgeable shopper armed with printouts of online diamond advice.  Instead of simply asking for a one-carat diamond, the shopper now has a detailed list of requirements that all but guarantees that nothing in the store will meet their requirements, regardless of the price.It is common for a diamond shopper today to say, “Here is what I want and I expect the lowest price in the country.”  Then they present their list of requirements for their round diamond:1) Carat weight exactly 1.27 because our first date was January 27th2) At least G color 3) VS2 clarity but I do not want to be able to see anything under the microscope4) Must have a GIA grading report dated in 2006 with Excellent cut grade5) No fluorescence6) At least Very Good for polish and symmetry7) Girdle has to be Medium (nothing more or less will do) and faceted8) Laser inscribed with the GIA number9) Must be able to take to an independent appraiser who agrees with all grading 10) I need it in two days Their parting remark is that they are shopping these same requirements with twenty other retailers and are going to buy from the one with the lowest price.This is the jeweler’s nightmare because this is not how their business works.  Their jewelry store caters to the impulse buyer who will come in, see something beautiful and buy with only a few encouraging words from the sales clerk.  Spending hours of work to find the specific diamond the shopper wants and then paying the shipping and insurance to get it shipped next day is just more work than they want to do for a sale.  Instead, they complain and wish for the return of the good old days, when Ma Bell controlled the telephones, gas was 59 cents a gallon and the secrets of the diamond industry were safely behind the jewelry counter.Fortunately, for diamond and gemstone shoppers there are a new breed of diamond retailers available who not only encourage diamond education; they enjoy working with shoppers who know exactly what they want.  These diamond brokers have access to the diamonds on the wholesale market and know how to find diamonds that meet the shopper’s requirement.  Best of all, the diamond brokers have much lower overhead than a jewelry store so can find the exceptional diamonds at very low prices.The competitive marketplace always seems to produce sources for services and goods that consumers demand.  The online diamond broker is well suited to serve today’s well-knowledgeable and demanding diamond shopper.

London Costume Jewelry Collection ~ Style & Trends Advice from Martine Digby ~ www.digbybijoux.com